World’s Most Boring Toy

With no Bluetooth, no flashing lights, and no variety in shape, The World's Most Boring Toy should be a snooze. But open up this unique Danish toy, and you’ll be surprised how much fun awaits.

These plastic bits, known as Plus-Plus pieces, are all the same shape, yet they let you build whatever your little bored heart desires. The hashtag-ish bricks satisfyingly connect to each other, so you can spend endless time shifting and fitting them together.

Each bag features clever packaging that warns of the mundane product inside, along with a QR code linking to instructions for building different colorful shapes. And as stated on the bag, they're made from 100% recycled material, 2% World Peace, and 1% Hopes and Dreams—which we confirmed to be true.

The World’s Most Boring Toy might look dull from the outside, but you’ll soon find yourself building endless entertainment.